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Cookie policy

Privacy and Use of Cookies

With your consent, we, along with our partners (including Google AdWords and Facebook), may use optional cookies and other similar technologies on this website. These technologies allow us to collect certain information about you, such as your browsing habits and IP address.

This information aims to enhance your experience when searching for vehicles or related information, to personalize advertisements according to your preferences, and to measure and analyze site traffic and the effectiveness of our advertising initiatives.

To collect anonymous information and produce statistical reports, we use Google Analytics, among other similar technologies. For more details on our data management and privacy practices, please refer to our privacy policy. Click to Accept or Decline the use of optional cookies.

Rest assured, you will have access to our site regardless of your decision.

What is a cookie?

Cookies are small text files stored on your device when you visit a website. They serve various purposes, such as remembering your preferences, keeping you logged in, or analyzing site usage. Some cookies are placed directly by our website (first-party cookies), while others come from third-party services used for analytics, advertising, or other features.

Strictly Necessary Cookies

These cookies are essential for the website to function properly, for example for user authentication.

Name Service Description Duration
cc_cookie Cookie Consent Tool (CMP) Stores the user's cookie consent preferences. Expires after 12 days
__session Autoroot / Firebase Stores session or authentication data necessary for the site to function. Session

Functional Cookies

These cookies allow the site to remember your choices and preferences (such as your browsing history or chat state) to provide a more personalized experience. Without these cookies, some features may not work properly.

Name Service Description Duration
autoroot_browsing_history Autoroot Technologies (first party) Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience. Variable (defined by Autoroot)
autoroot_chat_history Autoroot Technologies (first party) Stores the last visit or interaction with the chat widget to restore conversation state. Variable (e.g. up to 1 year depending on configuration)

Analytics

Analytics cookies help collect data that allows services to understand how users interact with a particular service. This information allows services to improve content and develop better features that enhance the user experience.

Name Service Description Duration
_ga Google Analytics Uniquely identifies visitors 12 days
_gid Google Analytics Tracks users across pages during a session. Session
_dc_gtm Google Analytics Helps manage tags via Google Tag Manager. Session
_gcl_au Google Ads Stores an identifier to measure Google Ads campaign conversions. 90 days
_ga_XXXXXX Google Analytics 4 Measures user visits and interactions on the site. Up to 2 years
FPID Server-side analytics (GA4) First-party identifier for long-term analytics and user identification. Up to 2 years
FPLC Server-side GA / Stape / ssoTM Cross-domain identifier for attribution and marketing tracking. Up to 1 year
_stid Stape (Server-side GTM) Technical information stored in sessionStorage by Stape loader to ensure server-side tracking. Session (session storage)

Advertising

We and our advertising partners (including Google, Meta/Facebook and YouTube) use cookies for advertising purposes. These cookies allow us to serve and display ads, personalize advertising content based on your interests, limit ad frequency, remember your advertising preferences, track conversions from advertising campaigns, and measure advertising effectiveness. You can manage your advertising preferences at Google Ad Settings and Facebook Ad Preferences.

Name Service Description Duration
_fbp Meta Pixel Identifies users for advertising and retargeting purposes. 90 days
_fbc Meta Pixel Stores the Facebook click identifier (fbclid) for ad conversion attribution. 90 days
_ttp TikTok Pixel Identifies users for advertising and retargeting purposes on TikTok. 13 months
_ttclid TikTok Pixel Stores the TikTok click identifier for ad conversion attribution. 90 days
_gcl_aw Google Ads Stores the Google click identifier (gclid) for ad conversion attribution. 90 days
_gcl_gb Google Ads Stores the gbraid identifier for iOS app campaign attribution. 90 days
_gcl_wb Google Ads Stores the wbraid identifier for iOS web campaign attribution. 90 days
_uetmsclkid Microsoft Advertising Stores the Microsoft click identifier (msclkid) for Bing Ads conversion attribution. 90 days
_li_fat_id LinkedIn Ads Stores the LinkedIn click identifier for ad conversion attribution. 90 days
_twclid Twitter/X Ads Stores the Twitter/X click identifier for ad conversion attribution. 90 days
_scclid Snapchat Ads Stores the Snapchat click identifier for ad conversion attribution. 90 days
_epik Pinterest Ads Stores the Pinterest click identifier for ad conversion attribution. 90 days
_utm Marketing Attribution Stores UTM parameters (source, medium, campaign) for conversion attribution. 90 days
VISITOR_PRIVACY_METADATA Google / YouTube Stores information related to privacy and consent preferences for Google/YouTube services. Up to approximately 6 months
VISITOR_INFO1_LIVE Google / YouTube Estimates user bandwidth and stores data for video display and ad delivery. 6 months
YSC Google / YouTube Tracks user interactions with embedded YouTube videos during the session. Session
__Secure-ROLLOUT_TOKEN Google / YouTube Used to manage A/B testing and gradual rollout of new Google/YouTube features. Variable (up to ~13 months)
__Secure-YEC Google / YouTube Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising. 13 months
yt.db::LAST_RESULT_ENTRY_KEY YouTube Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results). Persistent (local storage, kept until manual deletion)

Managing Your Preferences

By default, only essential cookies are active. You can manage your preferences at any time:

  • By clicking the Cookie Preferences link or icon at the bottom of our website

  • Through your browser or device settings

⚠️ Please note: disabling certain categories of cookies may affect the website's functionality or your browsing experience.

Contact us with any questions:

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